Many owners avoid narrowing their focus because they're afraid of starving — if I only serve this type of client, will there be enough of them?
The Pond Test is a discovery tool to go from vague guesses to a first solid estimate. This AI-powered prompt walks you through a Fermi estimate of exactly how many businesses matching your best current clients actually exist in your market. A sober first data point that can be matched with your professional knowledge to test where you want to put your firm’s attention.
Are there enough fish in the pond?
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